What does features and benefits mean

Who wants to continue living with a sore butt? Will they become more productive or more relaxed? What will they learn from your report? How do you make them feel better? Great post. I had learned that technique a long time ago, but it is a great reminder and I absolutely love the examples you used.

Thank you, Stephanie. Coming up with fun examples is one of the most interesting parts of writing and reading! Forgot where I read this. But you know what? Sometimes when you come online you forget all that off-line good stuff so thanks for the reminder. Yes, a lot of offline stuff is still applicable online.

Hello, Hennecke! What a helpful post! And my ideal customer secretly wishes someone would sell them the benefits. This explains a LOT! I think the entry into my brain is a long, crooked tunnel, like a maze attached to an igloo, but you finally got through! I hope… Thanks! I may need a booster shot by tonight, but right now, I get it! Katherine, my brain feels like this as well. Thanks for making this concept so easy to understand, sometimes its too easy just to keep writing your blog from your own technical point of view and forget the customer needs to be pointed to the benefits.

Yes, the concept is easy, but it can be hard to implement sometimes. I remember writing a me-focused rather than reader-focused email one time. The click-through rate immediately plummeted. I see you practice what you preach by describing the benefits of the So What technique, from headline to closing paragraph.

Nicely said. Nicely done. Thank you Henneke for sharing your easy to read and informative blog post. Selling benefits, not features, is the Number 1 rule of good direct response marketing.

Thank you so much for this enchanting and enlightening article! Your advice is really excellent! Warmest regards from France, Beata Debarge. Perfect timing Henneke. You have made it crystal clear. Off to check my website and begin my blog.

Thanks for the timely inspiration. Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer.

Take on any writing project with gusto. Learn more about books and courses. I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Learn how I can help you. Tips for beginning writers. Improve your writing skills. Popular blog posts. Skip to primary navigation Skip to main content Skip to footer Tweet 2.

Share Share 1. This article covers: Why good sales copy includes both features and benefits The difference between features and benefits An example that shows how to translate features into benefits More examples of the So what?

Example: To define a benefit you ask yourself So what? So what? Your food is on the table sooner. Looking for more copywriting tips? Recommended reading on features vs benefits: How to teach yourself copywriting on a shoestring budget 11 copywriting tips to turn marketing drivel into sales copy Get inspired by these 21 snazzy copywriting examples.

Want to write better? Now check your email to confirm your subscription. There was an error submitting your subscription. Please try again. Email Address. Tweet 2. Great advice. I was using lots of features assuming customers would like them as much as I do. Henneke, your words have a magical effect on my subconscious.

Really useful, practical and Jazzy advice. Thank you so much Please keep sharing your strategies to us We enjoy it. Thank you for stopping by. Thank you very much for always being resourceful with your content. Best Regards, Eniola. Thank you, Eniola. I appreciate you came back to leave a comment. Happy writing! Sincere wishes Philip M. Unfortunately, most sales and marketing messages talk about features and let the customers try to figure out the benefits.

That's asking your customer to do your heavy lifting for you. You'll get more customers, more quickly, if you communicate the benefits of using your product rather than the features it possesses. Here are six rules for doing so, based upon a conversation with one of my favorite sales gurus, Barry Rhein:. A feature is something that a product or service "is" or "does.

For example:. The low cost leaves them more money for pizza with friends. The low cost means the items can be easily replaced if kids get too rough with them. The more you know about the customer, the more benefits you can find for your product. Knowing what your customer likes about your product also allows you to find new benefits that you might not have realized yet. Learn as much as you can about your target audience; this will help you tailor your benefits specifically to them.

Photo Credit: Juliana Hamilton. Despite their lack of emotional connection, features have an important part to play in selling your product. Without features, benefits are not as effective. You can use testimonials in some cases to give your claims social credence. The most effective testimonials are from customers that reflect your target audience and present your brand as a solution to a problem they were having.

Emotional benefits come from features that your customers make a personal connection to not a practical connection , giving them a different reason to invest in your brand. For example, the emotional benefit of buying hand-crafted jewelry is that nobody else in the world will have the exact same item you have. An RV can help you escape from your everyday life to a peaceful, natural setting with emotional resonance.

This print ad for an RV appeals to the audience with an emotional benefit. Photo Credit: Tyrese Howard. An essential way to strengthen the credibility of your benefits is to use images to support your statements. Pictures make your product more desirable, your testimonials more believable and your benefits seem more tangible. Photo Credit: Sean Young. The benefit presented to the audience is that a repair is less expensive than replacing the car; the pictures reinforce the idea to the audience that even their badly damaged car can be fixed.

It takes time and patience to learn how to focus on selling the benefits vs. Take the time to perform writing exercises so you can improve your skills and give your advertising as many advantages as possible. Do this again for different audiences, even audiences you might not have considered before.

You may just find a new way of looking at your product that helps you better connect with your consumers. Do you have a compelling benefit for your product? The job doesn't pay much, but the benefits are good. Verb The new plan may benefit many students. Some critics say that the tax cuts only benefit wealthy people. He'll benefit by having experiences I never did.

Recent Examples on the Web: Noun But the unimpressive wins are beginning to add up, raising the odds that Cincinnati will at some point no longer get the benefit of the doubt. First Known Use of benefit Noun 14th century, in the meaning defined at sense 4 Verb 15th century, in the meaning defined at transitive sense.

History and Etymology for benefit Noun and Verb Middle English, from Anglo-French benfet , from Latin bene factum , from neuter of bene factus , past participle of bene facere. Learn More About benefit. Time Traveler for benefit The first known use of benefit was in the 14th century See more words from the same century. Phrases Related to benefit child benefit for one's benefit for one's own benefit.

Style: MLA. English Language Learners Definition of benefit Entry 1 of 2. Kids Definition of benefit Entry 1 of 2. Kids Definition of benefit Entry 2 of 2.