Campaign what is

If I'm going to be your campaign manager, leave the business to me. By the end of the four-month campaign , the White House would receive two million dimes. Six ladies, all carrying campaign signs, formed an honor guard around the vehicle. All rights reserved. Filters 0. Words form: campaigned campaigning campaigns. See word origin. To engage in an operation planned to achieve a certain goal. We could talk until we're blue in the face about this quiz on words for the color "blue," but we think you should take the quiz and find out if you're a whiz at these colorful terms.

Words nearby campaign camote , camouflage , camouflet , camp , Campagna , campaign , campaign button , campaign chest , campaign finance reform , campaign fund , campaign furniture. Words related to campaign crusade , drive , fight , movement , offensive , operation , push , barnstorm , lobby , politick , stump , expedition , warfare , agitate , canvass , contest , electioneer , muckrake , run , tour. Napoleon's Marshals R. The Philippine Islands John Foreman.

He campaigned hard to get more funding. First Known Use of campaign Noun circa , in the meaning defined at sense 1 Verb , in the meaning defined at intransitive sense. History and Etymology for campaign Noun and Verb French campagne , probably from Italian campagna level country, campaign, from Late Latin campania level country, from Latin, the level country around Naples. Learn More About campaign.

Time Traveler for campaign The first known use of campaign was circa See more words from the same year. From the Editors at Merriam-Webster.

When Did 'Campaign' Become Political? Phrases Related to campaign campaign button campaign for campaign trail. Style: MLA. Kids Definition of campaign Entry 1 of 2. Kids Definition of campaign Entry 2 of 2. Other Words from campaign campaigner noun. Decide on a cadence for each channel and map out your scheduled posts, emails, etc. Why should you map your campaign visually? Social media and email scheduling tools can alleviate the pressure of posting daily. Check out tools like HubSpot , Buffer , and MailChimp to help you schedule and manage your campaign promotions.

The promotional stage is all about getting your campaign in front of your audience. But, how are you supposed to get your audience to follow the purpose of your campaign?

So, campaigns are a connected series of operations designed to bring about a particular result. Even if your campaign is effective and drives a ton of traffic, it still needs to complete its desired action. This step is all about calibrating your marketing efforts and channels to lead your customers to complete your desired goal. This is done through conversion assets like calls-to-action, landing pages, and lead forms. These assets can be used separately or in conjunction with one another, such as featuring a lead form on a landing page, or creating a call-to-action asking your audience to fill out a form.

A call-to-action CTA is a direct ask of your audience. You must also consider how your audience would benefit from completing your action and include that in your CTA. The same benefit-driven CTA applies to product launches, brand awareness campaigns, upsell efforts, and other types of campaigns. Landing pages give your campaign a home, a destination.

They are a dedicated space for your audience to visit and learn more about what your campaign consists of and why they should participate.

It also sets your campaign apart from the rest of your website and content. Your landing page should be ripe with benefits for your audience, especially the unique value proposition UVP of your campaign.

High-converting landing pages also contain social proof and a variety of marketing assets like images, strong copy, and video. Lead forms are web forms dedicated to capturing information about a visitor. By filling out the form, the visitor then turns into a lead. Lead forms transform anonymous website visitors into hard data you can use to make sales and learn more about your audience. They put your landing page to work.

Try our Free Online Form Builder to build out your campaign form. This section merely serves as a baseline list to give you an idea of what to watch. This may seem like a lot of metrics depending on your campaign , but keeping an eye on these numbers can help you assess your campaign accurately and better understand how to improve.

The post-campaign stage determines your success just as much as the planning stage. Measuring and analyzing your campaign data can provide unique insight into your audience, marketing channels, and budget. It can also tell you exactly how or how not to run your next campaign. If it did, great! For example, if your goal was to increase organic blog views by K, any bump in views would be considered successful. Sticking to that goal and calibrating your investment will ensure your campaign is worthwhile.

The same can go for your data. Whether you collect lead information, pre-orders, social engagements, or offer downloads, your data can equip you to not only meet your campaign goal but also expand your marketing efforts as a whole. So, marketing campaigns involve a lot of information, decision-making, ideas, and observation.

Now that you know what goes into each one, you might have a better idea of how to build one for yourself. General Mills ran a non-profit campaign called Good Goes Round via their Cheerios brand, lobbying to raise enough money to fund one million meals. Apple launched its own Instagram account to share the ShotoniPhone content, collaborated with professional photographers and videographers, and ran official TV advertisements.

The campaign was initially shared on social media in but went viral soon after. The music track was popular, too, charting on iTunes in 28 countries. The campaign also has its own Wikipedia page and live website on which visitors can play games or shop for toys and apparel.

During the height of the infamous cola wars, Pepsi cemented its place as the only alternative to Coca Cola with The Pepsi Challenge.